Glass Engraver Question
I have been approached by a number of new engravers in Houston with a similar question. “What do I do when I am onsite and the client or vendor asks for a lettering style that I do not do or do not do well?” My response is always the same. Respectfully, but politely decline. Here are the reasons why:
You were hired to do what you do well. You were not hired to experiment on their dime. I have to assume that the lettering styles that you execute were visible on your website and were viewed prior to hiring the engraver. If something that diverges from that is desired, then there are other engravers that specialize in that & should be engaged. Even provide the referral information. That goodwill always comes back.
Another aspect to consider is that, if you proceed to provide something of which you are not familiar on a $500 bottle of fragrance and it is anything but beautiful, then you have shifted their perspective of your work. Most of the time, this will not be verbally expressed. However, the unsaid message is that “you are not good.” It is the equivalent of being disappointed that an impeccable steak restaurant did not provide a beautiful kale salad. It’s not what they do. The product is diminished because the expectation was misguided. Now, if you decided to work on that lettering style and become proficient after that event, by all means, begin to offer it once you are comformable, but not before. You have a reputation to uphold and it will stick with you for forever.
I remember the first time that I was in this situation. I was asked to provide lettering that looked similar to the computer font that you see here. With all of my lettering training and experience being in cursive, specifically Spencerian and Copperplate, Trajan lettering is not something that I had even attempted, let alone beautifully. I was a new engraver and desired to please the client so I attempted it. I still regret it to this day, but it provided a valuable lesson. I never did it again. I became very comfortable with explaining that I provide the lettering styles as shown on the website. I am always delighted to provide referrals to other engravers that create other styles beautifully. It’s that simple.
Be true to yourself and your interests. Remember that this is your art, no-one else’s. You want clients to come to you because of what you do beautifully, not what others do or can be found anywhere.
The best advice that I can offer to new engravers is to find what lettering style or styles that speak to you and become master of that one or those few. You will become sought out for that style & you will become as indispensable as food and drink. This will happen because you become the “go-to” person for that look. Finding an engraver that engraves whatever style to suit whomever is easily found. Finding an engraver that does, for instance, Spencerian lettering and does it beautifully is not easily found. This expertise within your industry will keep you in demand. Also remember that you started engraving because you fell in love with some particular lettering style. If you find yourself engraving in a style that you do not like, it becomes a chore and that is no way to live.
Do it beautifully or not at all.